Born to Run

Urban Decay has launched a brand new eyeshadow palette, and it looks even better than the NAKED.

The new Born To Run Eyeshadow Palette ($49.00) has an insane TWENTY ONE shadows – almost twice as many as the infamous NAKED palettes, which contain 12 shades each. But don’t be fooled into thinking that they’ve have gone for quantity over quality with this newbie, just like all the other Urban Decay palettes we know and love, the Born To Run eyeshadow formula is soft, buttery, blendable, and most importantly, insanely pigmented.

The palette has a mix of matte, satin and foil-like shimmer shades. From neutral creams to reddish brick-browns, and peacock greens to cherry purples, every shade is beautiful – but wearable.

Don’t just take my word for it though, check out our swatches below…


The collection doesn’t stop here! Choose your own adventure with three new, limited-edition shades of Born To Run Vice Lipstick that will take your look from neutral to nonstop. These lipstick shades complement your everyday (and even not-so-everyday) looks. Just one swipe provides an unbelievable laydown of color—with soft and supple texture, rich and even coverage, and long-lasting pigment.

Keep the adventurous vibes going with three fun-loving shades of 24/7 Glide-On Eye Pencil in rich jewel tones that’ll amplify any look. Our creamy, award-winning and waterproof formula stays soft and creamy for blending, then dries down to a long-lasting finish that WILL NOT budge.

Lock in your look before your all-day adventure using our matching Born To Run Travel-Size All Nighter Makeup Setting Spray (which keeps makeup looking just-applied for up to 16 hours). This is the ultimate makeup travel must-have—same formula you know and love, but in a convenient travel size with a custom Born To Run deco.


And because I am so much into summer-orange toned looks, I created this easy-to wear every day makeup! Stay tuned for more daring ones and please leave your requests bellow, I would love to hear from you and what you would like to see next!





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